type design, illustration and web design with the whole purpose of creating awareness about the threaten wildlife of the Brazilian Amazon rainforest.
It also explores the idea of developing a complete design ecosystem that blends together in order to enable an exclusive experience and an independent purchase platform for a font system.
The main element of this system is Amazônia Script, a type design inspired in the exotic wildlife of the Amazon. Completely draw in brush pen by Sofia Mohr, it’s a versatile font that contains 763 slightly rugged and condensed glyphs, with fast and curved strokes, swashes (for capital and lower case letters) and alternate characters.
It also includes a decorative variant; Amazônia Life, a font design developed by designer Sebastián Águila, that contains a set of icons representing endangered animals of the Amazon rainforest.
In order to generate a greater impact, 26 animal illustrations were developed by the artist Soledad Águila completing the system and providing a more realistic element to the project.
Finally all this assets were assembled together by Trama Studio by designing a web interface and a user experience that generated amazoniafont.com, an interactive font specimen and e-commerce website.
Contains 763 s glyphs, swashes for capital and lower case letters and alternate characters. It supports 85 languages including english, spanish, portuguese, german, french, etc.
Contains 52 endangered animal dingbats, with stylistic alternates for dark background use, making it a 104 glyphs font.
26 black and white vector work illustrations, representing endangered animals of the Amazon rain forest. Each animal corresponds to the initial 26 glyphs on amazônia life font and are used on the discover section of this website.
For each purchase we will donate 1 dollar to the World Wildlife Fund in order to help preserve the amazon wild life. It’s important not just to create conscience but also to help by donating so please fell free to do it yourself here:
Art Direction / Amazonia Script Font design / Amazonia Life Font Design
sofiamohr.com
Amazonia Life Font Design
tramastudio.net
Art Direction / Web Design / Motion Graphics / Animal illustrations, coloring / Plants illustrations
tramastudio.net
Animal Illustrations
instagram.com/loneliness_eagle/
Tomas Schüller: intro animation/
tomschuller.net
Thanks so much to Francisco Galvez for all your knowlage and help on solving this project.